Unbiased investment advice

For investment advice to be truly unbiased there can be no reason for an investment adviser to be biased towards one particular asset class, manager, product or service over another. This in turn requires that the investment adviser be remunerated equally regardless of the asset classes or products selected and not to receive commission from product providers. 

Lord North Street believes that this lack of bias is also enhanced by having no in-house product to sell and a totally transparent fee structure.