Our investment process
The way we organise ourselves and our activities is intended to maximise our ability to make shrewd appraisals and sensible decisions that never lose sight of each of our clients’ particular circumstances and best interests.
- STEP 1: Understanding Each Client – our central and enduring task is to establish a complete sense, not just of each client’s circumstances, but of the underlying purpose and ambitions they envisage for the capital they entrust to us. What is the money for? What expectations and aspirations do they really hold for it? How does it relate to the rest of their assets? Could this change?
- STEP 2: Formulating a Response – once we are clear about each client’s medium and long term objectives we begin to devise a strategy that, given our view of the investment world in terms of macro and micro themes, risk exposures, asset allocation and fund selection, will most effectively and successfully fulfil them.
- STEP 3: Execution through expertly managed funds – once we have designed a client portfolio to be purpose-built from first principles that reflect each individual’s requirements, rather than any pre-determined model, we construct it principally through expertly managed third party funds.
- STEP 4: Continuous assessment of performance – gaining a timely understanding of which of our ideas and executions perform worst, and why, is as important to the success of our business as identifying what works best. In order to maintain and improve our record of outperformance we subject ourselves, our decisions, our processes and every fund and manager we work with to constant monitoring.